Create a content plan and generate an infinite number of ideas from it
A blog thrives on new and always up-to-date content and a good content plan helps to build an endless pool of content. We have created just such a content plan for productive business and would like you to benefit from our experience and tools.
Why a content plan is important:
A content plan deals with structuring the content that you want to present to your readers. This allows you to get a very good overview of your content and not do any work twice. The individual ideas can then be expanded in various forms such as white papers, videos or infographics. In addition, a content plan is perfect for expanding your pool of ideas even further.
Start with categories:
Before you start generating the individual ideas for your content, you should first deal with the topics you want to write about. To do this, you should first list the main categories that you want to write about. It should be some in which you have a lot of experience and knowledge. Then you subdivide them in more detail into sub-categories and special topics. This will give you a clear idea of how to proceed further.
Categorizing helps with making your content more understandable and precise that will give you long term benefits. Also, when you categorize your work, it helps to stay organized in longer run.
Let’s take Productive Business as an example. Here our current categories and sub-categories look like this:
- Marketing definition
- Marketing mix
- Marketing strategy
- Marketing concept
- SWOT analysis
- Marketing planning
- online marketing
- Design funnels
- SEO / SEM
- Content marketing
- Task management
- Time management
- Memory training
- Mission statement
- … and so on
Keywords are the search terms that you enter on Google to search for specific content. Now the task is to find the right keywords for a special topic you have chosen. Of course, it should be what many people are looking for on Google. So that visitors can find you on Google, you should find the right keywords for your articles and content and then align the article accordingly .
The best way to do an accurate analysis of the right keywords is to use a few online tools. We have put together some providers for keyword research here:
- Answer The Public
- Wiki mind map