Steps to Marketing Success – How to Create a Marketing Concept
Marketing doesn’t start with letting you go directly to creating ads or calculating the price of your products. Most do that, but there are a few details that you should worry about beforehand. This will help you get your business and marketing right. In addition, the planning of individual steps will be much easier for you because you have clarified the important strategic questions more precisely.
Know yourself and your products:
In the beginning you should become aware of your own current situation and how you want to improve it in the future. In doing so, you look at the company itself and the corresponding environment. So you could say that this is where you record what strengths or weaknesses the company itself and compared to its competitors.
Do the analysis once for the company and then for each individual product. After the analysis, answer the two questions in particular:
- Why should someone work with me or what benefit / value do I bring my customer?
- Why should someone buy my product or what are the advantages for my customer by using my product?
Please make sure that both of these questions can be answered as positively as possible. If this is not the case, then you should rethink the basis of your company or product, because both should bring the customer an advantage.
If the customer does not recognize the benefit, then he will not buy either. As simple as that!
Make sure you set goals:
Based on this, you should think about which goals you want to achieve with your products or services. This involves questions such as your awareness or customer satisfaction (qualitative goals) that you want to achieve, as well as the question of the amount of products you want to sell or the sales you want to achieve (quantitative goals).
When asked what you want to achieve, it is important to determine how many products you want to sell in the next year, for example, and what sales you will generate in the process. These goals should of course be made realistic with a clear drive to be optimistic. A slightly higher goal always motivates us to achieve it.
Your quantitative goals:
Number of products you want to sell next year
Sales and profit that you want to generate next year
Market share that you want to achieve next year
When it comes to questions about the external image, you have to think about the level of awareness your company should achieve or how satisfied your customers should be this year. These goals can also be derived from the preceding analysis of the current situation, because here I can for example have established that my competition offers better support, which is why their customers are more satisfied.