What does a web designer do?

Requirements, competencies and tasks

A web designer is responsible for the creation and design of media content. What exactly does a web designer do and which skills and competencies are necessary to be successful as a web designer? Here you will find all the information and also a salary overview and tips for applying.

Definition of “web designer”

Web designers deal with the style of a web design, the layout and design of the website on the Internet and the associated graphics, animations, images and videos. This includes compliance with design guidelines and the implementation of the corporate design, the corporate appearance.

But what exactly is a web designer?

In short: A web designer is for the style and of course also for the design of media in the World Wide Web, such as the Internet presence of a company using its website.

The designation web designer is not a legally protected designation, but you should have certain qualifications in order to be able to call yourself a web designer.

What prerequisites and skills are necessary to work as a web designer?

As a web designer you should be able to criticize, because you should always meet the customer’s wishes and develop a concept that corresponds to the customer’s wishes. That is why the ability to communicate with the customer is very important.

Training as a web designer:

There are several ways to learn the profession of web designer – sometimes also called media designer. One possibility is the training as a media designer or the dual degree as a media designer for digital and print. Another way to specify yourself as a web designer is to study. There is no exact course on web design here, but you can acquire the qualifications of a web designer with courses such as “digital media”, “media informatics” or “graphic design / communication design”.

In addition, a number of professional requirements are required as a web designer, such as knowledge of HTML / XHTML for structuring the website content, Adobe Photoshop for professional image processing, wireframes, CSS for the design and layout, JavaScript / DHTML for programming client-side scripts, Java / JSP for server-side programming, Silverlight for creating multimedia and dynamic web content, knowledge of various operating programs and web servers and many other programs.

The above-mentioned technical competencies also include the willingness to lifelong learning through various innovations in the World Wide Web and through various new programming applications. In addition, the artistic aspect is also part of the creative area of ​​the work.

Competencies Must:

Very good PC skills

Knowledge of Adobe Photoshop

Technical expertise

Knowledge of computer science is desirable

very good knowledge of English

Competencies Can:


Communication skills

Organizational skills

Artistic talent

Readiness for lifelong learning


What are the tasks of a web designer?

The profession of web designer is very diverse. As a web designer you deal with the planning and consultation of websites and the concept and visualization for the customer. The web designer learns how to plan production processes and create screen designs during his training. Web designers are concerned with creating and optimizing websites.

As a web designer, you look after customers’ websites with suitable images, animations and corporate design on the website. To do this, the web designer must be familiar with various programming languages ​​and must be able to master several applications.

In addition, it is extremely important to stay on the ball in the field of web design and to familiarize yourself with new programs and programming codes, as there are continuously new developments and improvements in technical standards.

How much does a web designer earn?

The amount of the salary depends on several factors, such as a permanent position or self-employment. There are different directions a web designer can work in. These include, for example, advertising and communication agencies, PR agencies, publishers, radio and television companies, and film or software companies. The starting salary of a web designer is around 22,000 EUR – 25,000 EUR annually with high salary opportunities and good professional prospects with ongoing training and extensive professional experience. It also depends on who, in which areas you work in web design and which skills are available to you.

You may also like...